Preview Questions Marketing Analyst | Role Specific Skill

Question 1: Which strategic framework is most commonly used for assessing competitors' strengths and weaknesses in the BFSI sector?

Which action should you take?

Choose only one option

SWOT Analysis

BCG Matrix

PESTEL Analysis

Porter's Five Forces

Question 2: What is the primary challenge of managing cross-channel advertising campaigns in the BFSI industry?

Which action should you take?

Choose only one option

Budgeting for each platform individually

Tracking user behavior across different devices

Allocating time for each platform's content creation

Ensuring consistent messaging and branding across multiple platforms

Question 3: How can geo-targeting improve the effectiveness of advertisements for mortgage loans in a specific city?

Which action should you take?

Choose only one option

By targeting people based on their demographic profile

By showing ads to customers who live near branch locations

By focusing only on customers in higher income brackets

By reaching local customers who are more likely to purchase

Question 4: What is the primary challenge in predicting consumer loyalty in the context of banking products?

Which action should you take?

Choose only one option

Establishing accurate financial product pricing models

Determining the optimal loan repayment schedules

Understanding the relationship between brand trust and financial product complexity

Evaluating the risk of default among loyal customers

Question 5: Which of the following is a major barrier for consumers when purchasing life insurance?

Which action should you take?

Choose only one option

Low perceived value of life insurance products

Lack of understanding of insurance benefits and coverage

High premiums compared to other financial products

Inability to get approved due to poor credit history

Question 6: What is the most advanced tool for tracking cross-channel customer journeys in digital marketing for financial services?

Which action should you take?

Choose only one option

Hootsuite for social media management

HubSpot for email marketing automation

Google Analytics 4 (GA4) with cross-platform tracking

Adobe Experience Cloud for content personalization